The company recently began trading on the New York Stock Exchange and was valued at a staggering $45 billion. Roblox is the most popular game with 5- to 12-year-olds in the US, according to Rooster Money, and it topped the pocket money spending charts in the UK in 2020 ahead of Fortnite. She even spends a chunk of her allowance on a Roblox Premium subscription. My house is packed with video game consoles, phones, and computers hosting a world of shiny AAA games and quirky indies, yet my 8-year-old daughter spends the bulk of her time in a free-to-play game called Roblox on whatever screen is in front of her.
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